New beer technology

I don't know how I could have missed all of this new beer technology from Coors. Maybe it's because I avoid that swill.

Still, I think everyone can appreciate Coor's new way to drink beer faster than ever before. Maybe after the Miller/Coors merger we can enjoy some of these fine new technologies on cans of MillerCoors High Life Banquet Light.

From Brandweek.com:

Coors has introduced a “Vented Wide Mouth Can” for six and twelve packs of Coors Light and Coors Banquet. The new vented mouth directs airflow into the can to enhance the swigging experience for can drinkers.

The packaging is an evolution of last year’s introduction of the “Smooth Draft Vent Can,” which featured a wide opening that enabled the liquid to pour smoothly like a draught tap.

Last year, the No. 3 brewer also debuted its “Cold Activated Bottle” which features a thermochromatic label that turns the Rocky Mountain label blue when the beer reaches the optimum temperature.

This year they will also introduce a 24-ounce “Cold Activated Can” as well as distribute pint glasses with the Rocky Mountain logo that turns blue when beer is cold enough.