Tuesday, August 21, 2007

Sparks


Not only is Sparks Plus 7% the unhealthiest beer that Miller Brewing produces, it's now under investigation for deceptive marketing practices.

From JSOnline:

Miller targeted over Sparks drink
By Tom Daykin

A small but growing beverage made by Miller Brewing Co. is among a group of alcohol "energy drinks" that have engaged in deceptive marketing practices, according to a letter released by the attorneys general from 29 states.

Sparks, a citrus-flavored malt drink with caffeine, has used an advertising scheme that centers on a claim that the beverage provides energy, said the letter, which was sent to the Alcohol and Tobacco Tax and Trade Bureau, a federal agency. The letter asks the agency to expand its efforts to prevent misleading health-related statements from being made in connection with Sparks and similar beverages.

In response, Miller said it works closely with the Tax and Trade Bureau to ensure that its products meet federal regulatory requirements.

"We responsibly market our products to legal drinking age consumers consistent with our own high standards, industry marketing codes and applicable laws and regulations," the statement says.

Sparks, which Miller bought in 2006, has sales of around 300,000 barrels - around 0.08% of Miller's annual sales volume. But Sparks is among a group of smaller drinks with high growth potential that have drawn a greater marketing focus from Miller.

Wisconsin Attorney General J.B. Van Hollen is not among those involved.

1 comment:

Anonymous said...

try sparks black can with chocolate swirl peanut butter cup ice cream pistachio is great too posted by kenneth clark 7604863792 graverobber02@yahoo.com