Big Eddy Russian Imperial Stout

I like that Leinenkugel's keeps trying new beer recipes. A lot of “non-sophisticated” beer drinkers trust the Leinenkugel's name and are more likely to try a new kind of beer if Leinie’s presents it to them instead of a small microbrewery.

JSonline is reporting that Jacob Leinenkugel Brewing Co. is rolling out a new brand of stout for sale in Wisconsin and Michigan.

Big Eddy Russian Imperial Stout will be available in the Milwaukee, Madison, Detroit and Grand Rapids areas. It is the second brand from Leinenkugel's that uses the "Big Eddy" name, which comes from the name of the spring that feeds the Leinenkugel brewery in Chippewa Falls.

Leinenkugel's earlier this year began test marketing Big Eddy Imperial IPA (and it's good).