Thursday, September 20, 2007

Miller's Chinese Snow Beer


This is probably the most popular beer you never drank.

Snow - the Chinese beer brand partly owned by SABMiller is set to become the number-two beer brand in the world this year.

The beer is actually called Xue Hua, with literally means 'snow flower.'

Snow is the main national brand of CR Snow Breweries, (which SABMiller owns 49% of with China Resources Group Ltd.), which became the number-four brand in the world in 2006.

If it maintains its current rate of growth, it should easily overtake InBev's Skol to become the second largest brand in the world by volume behind Budweiser. It would also overtake Corona - owned by Grupo Modelo - which itself is 50%-owned by Anheuser-Busch.

Thanks to SABMiller's share of the Chinese joint venture, there is also a chance SABMiller could surpass InBev as the world's largest brewer.

Snow is China's leading beer brand and accounts for nearly 50% of the joint ventures' total sale volumes.

China accounts for about 18% of SABMiller's total sales by volume but it contributes little to group profit. Beer has traditionally been sold at a low price in China, with retailers and wholesalers absorbing much of the profit margin, leaving very little for breweries.

2 comments:

pcheese said...

This is a late comment, but "Xue Hua" (雪花) just means snow, not snow flower. Good post though.

Anonymous said...

He said "literally", and "Hua", literally means "flower".

Xue Hua actually is better translated as "snow flake" because the hexagonal crystals of each flake look like a the petals of a flower.