Thursday, September 13, 2007

Give me a break

Master Lock goes pink for cancer cure

Milwaukee-based Master Lock, the world's largest padlock maker, today introduced a new pink lock emblazoned with a ribbon - the universal symbol of breast health awareness.

"The pink padlock is a great way to raise awareness of breast cancer detection and prevention," stated John Heppner, president and CEO of Master Lock's parent firm, Fortune Brands Storage and Security of Deerfield, Ill. The 40-millimeter keyed padlocks will be sold in a twin pack for a suggested $8.99, he said.

Accompanying the product launch is Master Lock's $10,000 research donation to work toward a cure for breast cancer, which claims a new victim every three minutes in the United States, Heppner said.

Master Lock is a unit of Fortune Brands Inc. (FO) of Deerfield, Ill.

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