Sunday, December 16, 2007
Miller Lite Brewers Collection
Starting next February, Miller is planning to test-marketing 3 new low-calorie beers, part of their new Miller Lite Brewers Collection. The three new beers are Blonde Ale, Amber, and Wheat, each with fewer calories and carbs than a typical beer for that style.
There aren't many successfully light beers in the increasingly popular craft-beer market. These beers should give college girls and fat guys who don't like beer another choice instead of just Miller Lite.
Miller Lite Brewers Collection Wheat will feature a subtle citrus character. Miller Lite Brewers Collection Amber is made with roasted malts and has a mild hop character. Miller Lite Brewers Collection Blonde Ale will offer a "crispness and slight maltiness balanced by a recognizable hop aroma."
For some reason, they won't be testing the new beers in Milwaukee. Minneapolis, Charlotte, San Diego, and Baltimore are the test cities.
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